The NBCU Universal Shop site underwent a transformative redesign project launched in the summer of 2023. The primary objective was to consolidate all NBC Universal brand shops into a unified and cohesive storefront. The overarching goal was to present a seamless shopping experience for users while showcasing the diverse range of NBC Universal brands under one updated and cohesive branding.
Client Collaboration: Initiated the project with thorough client meetings to understand requirements and expectations.
Style Library Creation: Developed a comprehensive style library based on brand logos, fonts, and existing websites to ensure consistency across all elements.
Web Components: Designed and implemented web components that harmoniously reflected the NBC Universal brand identity.
Wireframe Development:
Homepage Layout: Crafted a strategic wireframe for the homepage to optimize user navigation.
Additional Pages: Developed wireframes for brand and show landing pages, shop by title page, collection page, product page, and mega menus.
Logo Library: Curated a comprehensive logo library encompassing all NBC Universal brands and shows.
Web Creative Finalization: Executed the final web creative design, ensuring alignment with client expectations and project goals.
Marketing Collateral:
Welcome Newsletter: Created a welcoming newsletter to introduce users to the enhanced NBCU Universal Shop site.
Site Announcement Email: Crafted an impactful email to announce the site’s launch and its new features.
Social Media Marketing: Developed a social media strategy to promote the redesigned site across various platforms.
The culmination of this project is the nbcstore.com website, offering a streamlined and unified shopping experience for users, reflecting the rich tapestry of NBC Universal brands and shows.
Along with the NBCUniversal Shop, I also service clients such as Bravo, ABC Network, Hulu, Legendary Pictures, Warner Brothers and Fox News.